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The success story of every enterprise lies on the shoulders of some personalities whose indomitable will and remarkable foresight made it possible. It is the pioneering spirit of the Munjal brothers that has seen the rise of the Hero Group to its present pre-eminent position as the largest selling bicycle on the Industrial map of our country. Late Shri Dayanand Munjal, founder of the Hero Group started modestly, founder of the Hero Group started modestly from a small factory in Ludhiana and flourished into being a global brand.

Since its inception in 1956, Hero has travelled a long way from one milestone to another. Vijay Munjal, son of late Shri Dayanand Munjal, whose dynamism and fine marketing skills have contributed to the name and glory that Hero enjoys in the world market has now laid the foundation for another leap, the Hero Eco Group. 2010 saw a realignment of the Hero Group to take the business to the next level. This led to the unveiling of a new global identity- Hero Eco, an umbrella brand under the impeccable leadership of Mr. Vijay Munjal. Serving as the chairman of Hero Eco, Vijay Munjal has again carved a niche for them through this new KROSS brand. His two sons Naveen and Gaurav Munjal are steadily carving a special place for the group on Indian and International soil under the guidance of their father.

Bringing innovation on the streets of the nation in the form of Kross bicycles, Hero Eco-tech is providing an absolute two-wheeled luxury experience for the modern Indian society. The spectacular reputation and goodwill of Hero Eco Tech ’s KROSS within a short span is a saga which speaks only of outstanding quality. Meeting the demand for European quality products in the domestic market, Kross road bikes have set up a new benchmark on the industrial front.


Cube is a German bicycle manufacturer that began its modest innings a 50 sq.m area at Marcus Purner’s father’s furniture factory in Waldershof, Germany in 1993. More than two decades later, Cube has established itself as a pioneer in the manufacture and sale of several types of bikes, with their mountain bikes being their bestsellers. Cube bikes are ridden by the Belgian UCI continental team Wanty-Groupe Gobert, which testifies to their name and fame.

After conquering the streets, sites and championships across the world, Cube Bikes has now made its entry to the Indian landscape. In collaboration with the Hero Eco Group, a name that has been synonymous with the production and marketing of high-quality, environment-friendly products, innovation in design and technology and international standards in their products in India for decades, Cube brings its range of bikes to India which includes mountain, road and hybrid bikes.

Cube’s arrival in India spells a new era for professionals and the adventure biking enthusiasts on the lookout for a brand that accommodates their requirements of cutting-edge bikes for the varied terrain that. Performance and value – the two traits that have made Cube a much sought-after brand in the world are taken forward by Hero Eco Group which has partnered with the German cycling manufacturer to make Cube a leader in the domestic markets.